Hybrid Modernism: Movie Theatres in South India
Publisher: Spector Books ISBN: 9783959050777 Author: Haubitz + Zoche Format: Hardcover, 144pp, 300x310mm
From the 1950s to the 1970s, many cinemas were built in both the urban and rural areas of South India. Their architecture is an unusual mix of Western influences and local building styles. The brightly coloured façades resemble stage sets and provide a foretaste of the film experience in the auditorium, where the extravagant forms and embellishments are continued, getting the audience in the mood for the cinematic world before the opening credits roll. It is an architectural language of a kind of hybrid modernism. Many of these cinemas have been maintained in their original state. However, in the big cities, the process of converting them into multiplexes has already begun.
Haubitz+Zoche’s photographs from the period 2010 to 2013 document a piece of cinema culture that has already for the most part disappeared in Europe and the USA and is being increasingly displaced in India by commercial interests.